Author(s): Aanchal Singh and Ram Komal Prasad
Aim: This study aim to design and validate a measurement scale for performance measurement of e-tailing export from India through e-commerce platforms. Design/methodology/approach: A three-stage psychometric systematic procedure was employed for scale design for present study, which followed a step-by-step procedure starting from item generation and selection, confirmatory factor analysis, convergent and discriminant validity, and finally scale validation through nomological validity assessment. Further, a conceptual framework was utilized to evaluate the accuracy of factors influencing the performance of e-tailing exports in India. Findings: The study has resulted 8 factors (Organizational and internal, financial, digital marketing, inventory management, logistics, export compliances, government support, local & global taxation) with 62 multi-dimensional constructs for measuring the performance of e-tailers engaged in cross-border trade (CBT) e-commerce. The psychometrically developed scale demonstrated consistency across different samples and successfully met the required reliability and validity criteria, with all values falling within acceptable limits. Real-World Applications: Scientifically derived multi-dimensional constructs will support academicians, administrators, and regulators in developing process-oriented systems for enhancing e-tailers’ performance in CBT e-commerce. Originality/value: This study represents a pioneering effort to create a validated scale to measure the performance of e-tailers, engaged in retail (B2C) exports through e-commerce. Funding Statement: The study was not supported by any kind of grant or financial aid. Ethical Compliance: All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/ or national research committee and with the 1964 Helsinki Declaration and its later amendments or comparable ethical standards.