Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Digital Transformation And Supply Chain Sustainability In India: Examining The Role Of AI, CLOUD, AND IOT

Author(s): Pritha Chaturvedi, Soumyajyoti Bhattacharjee

The concept of digital transformation has been a characteristic in transforming the supply chain system in all parts of the globe and especially in the emerging economies like India. Indian supply chains are set in complex economic, environmental and social environments with rapid industrialization, infrastructural disparities, limited resources and heightening regulatory as well as other stakeholder pressure. Simultaneously, new opportunities to enhance the efficiency, transparency, resilience, and sustainability of supply chains operations are presented by the development of digital technologies, including Artificial Intelligence, Cloud Computing, and the Internet of Things. The current research paper focuses on the connection between digital transformation and supply chain sustainability in India, paying a particular focus to the role of technologies such as Artificial Intelligence, Cloud-based solutions, and Internet of Things solutions. The research design is descriptive and analytical in nature and it combines secondary data sources such as scholarly articles, policy documents, and trade journals with primary data gathered by use of structured questionnaires that were sent to supply chain managers in India. The results have shown that digital technologies can play a key role in both the economic and environmental sustainability by optimizing costs and increasing productivity, reducing waste and controlling emissions, as well as the social sustainability by increasing transparency, worker safety, and compliance. Nevertheless, the research also cites key obstacles such as lack of digital infrastructure, availability of skilled labor, cyber issues, and high costs of implementation, especially to the small and medium enterprises. The article concludes that, although digital transformation has a huge potential of ensuring sustainable supply chains in India, to achieve this potential, it will be necessary to coordinate the policy support, organizational preparedness, invest in skills and secure responsible technology governance.

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