Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Drivers of Sustainability and Financial Performance In Indian Automobile Sector: An Interpretive Structural Modelling based Approach

Author(s): Mohit Saxena and Nitin Seth

Managing sustainability implementation in the automotive environment and financial performance (FP) has always been an area of Interest for professionals & researchers. Accomplishing Sustainability Implementation in the automotive context is very difficult and seeks to consider the attention of suppliers, top management, dealers, government, regulators, and stakeholders. It is prudent that the Sustainability Implementation & FP is regularly assessed, supervised, and improved for gaining competitiveness & status for creating a point of differentiation. This paper tries to establish interrelationships among Sustainability Implementation & FP criteria by using an interpretive structural modelling-based approach for the Indian automotive industry. Three sustainable measures (09 sub-factors) and 03 financial performance factors have been evaluated. The insights gained through the present work have several practical implications for academia and practicing managers of the Indian automobile industry.

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