Author(s): Abebe Alemu
Objective of the study are assess the effect of COVID – 19 pandemic on Marketing Activity (Price of Convenience and shopping goods) in Bench sheko zone south west Ethiopia. Cross- sectional study was conducted from June 1-30. Stratified sampling techniques were employed to select weredas and city administrations and convenience sampling were used to select study participants the degree of association between dependent and independent variables were assessed using odds ratio and statistically significant factors were declared at 95% of confidence level and p-value of less than 0.05. According to the study, 71.4 % and 59.1% of respondents agreed that there are high increment of price of convenience and shopping goods in market. Staying at home, keeping social distancing, transportation fee amendment and distribution had effect on the price of shopping and convenience goods. That price had a negative and statistical significant effect on distribution in bench sheko zone. Staying at home, keeping social distancing and transportation fee amendment had effect on price of convenience and shopping goods so Bench Sheko Zone trade and industry bureau better to form a committee through working with legislative body of bench sheko zone in order to control unfair practice performed by producers, distributers and retailers.