Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Enhancing Service Engagement and Collaborative Decision Making Through Wearable Device Adoption

Author(s): Vaidik Bhatt and Samyadip Chakraborty

With the aid of IoT (Internet of Things) powered wearable sensors, it is possible to measure the pulse, blood pressure, and other body functions by the physicians in real-time. The study highlighted that use of wearable tracker eventually leads to improved health for patients through improved medical service engagement. Survey-based approach was implemented to collect primary data from 131 respondents using wearable devices. The statistics were evaluated using partial least squares-structural equation modeling (PLS-SEM) approach with smartPLS 3.0 software. The results revealed that information pervasiveness has no major effect on collaborative decision making, However, Patient-Provider interaction are found to be positively impacting collaborative decision-making. Key outcome came out to be an important finding as collaborative decisions did not exert significant impact on service engagement.

Get the App