Author(s): Rakesh K, Arun Kumar A, Pavani Kanaparthi and Yaduvamsi Sai Krishna C
This study examines the evolving mall culture and shopping preferences in India, focusing on how these factors influence consumer behavior. The investigate goals to link the gap in existing literature by providing insights specific to the Indian retail market, where most studies focus on Western models of consumer behavior. The research highlights the reputation of understanding the determinants of mall culture and preferences to cater to consumers' evolving needs and desires. The aims of the research include identifying the determinants of mall culture and preferences and measuring their impact on shoppers' behavior. The research suggests that shopping center managers should focus on experiential marketing, effective promotions, and robust customer service to maintain and increase footfall. Ensuring a safe and enjoyable shopping environment is essential for fostering customer loyalty and satisfaction. Overall, the study offers valuable perceptions into the evolving mall culture and emphasizes the need for strategic management to navigate the dynamic retail landscape successfully.