Author(s): Girish Santosh Bagale and Rajshree Srivastava
Adoption of e-wallets is influenced and affected by several factors which are related to consumers understanding about its awareness, compatibility, security, usefulness, etc. A sample of 387 respondents using e-wallets belonging to Maharashtra and other states of India was validated through random sampling survey method. The results indicate Perceived Ease of use, Awareness, Compatibility, Perceived security; Perceived usefulness and Triability in this order have influenced the intent of users to adopt e-wallets. Attitude and Innovativeness are the obstacles that have an insignificant impact on the adoption of e-wallets. Factors such as Perceived Ease of use, Awareness, Compatibility, Perceived security have larger significance. To understand the benefits which accrue to the marketers and to the customers through E-Wallets is dependent upon the speed with which they adopt the new technology. The resultant model can be used to derive insightful understanding about the intent of consumers towards the adoption of e-wallets platform.