Author(s): Ranjit Singh, Jayashree Bhattacharjee and Kajol
The investors' familiarity with the firm, organisation, product, or service is measured by their awareness level. Investors' awareness of the different advantages and disadvantages of equity investing, its methods, and the analysis of the equity to arrive at a conclusion is referred to as equity investment awareness. A detailed literature analysis was conducted in order to discover the elements impacting equity investment awareness, and Social Networking Analysis was performed to determine the relationship between the contributing factors. The study discovered that intent and ability to invest, education, age, money, trust, and other factors are the most important drivers of equity investment awareness.