Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

FUEL TYPE PREFERENCE IN CAR PURCHASES (WITH SPECIAL REFERENCE TO ELECTRIC CARS): A GENDER BASED CRITICAL STUDY

Author(s): Archi Mathur

With the changing climatic conditions across the world having a detrimental effect on the population at large and global warming becoming a major concern for the world, the electric vehicles are one of the sources of hope to counter this effect. Reduction of carbon emissions and a healthy lifestyle are the prime concerns of every citizen of the world. Electric cars seem to give some sort of relief from this onslaught of civilization. With India galloping fast on the road to development, modernization with environmental safe-guards is the most pragmatic way forward. In an attempt to counter the ill effects of modern- day lifestyle/living, electric cars seem to give some sort of relief. But whether the consumers are ready for the shift from fossil-fuel based cars to electric versions is something to ponder about. This study highlights upon two things: • Whether electric cars are more preferred than the hybrid or other fuel- based cars? • Does gender have an impact on purchase of an electric/hybrid/other fuel -based cars?

Get the App