Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


ICT and Women Empowerment in Digital India: A Global Perspective

Author(s): Manoj PK, Sruthy Krishna, Jayson Jacob, Reni Sebastian and Lakshmi

Given the vast advances in ICT and the immense potential of ICT to effect radical changes in business processes, this paper points out that ICT-integrated enterprises, especially those based on modern practices like Artificial Intelligence (AI) can be used for women empowerment and rural development in India. As ICT-based tools are devices are growingly becoming cheap as well as more and more popular among the masses, women’s initiatives adopting such modern technologies can command a competitive edge and attract more customers.

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