Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Impact of Financial Literacy on Financial Capability Evidence from Urban Working Women in Rajasthan

Author(s): Monu Bhargava, Birajit Mohanty, Kavita Tak, Aashima & Saurabh Sharma

Background: Financial knowledge and access to basic financial services enable the women to overcome from financial crisis and positively impact the financial stability of households and may put long-term implications on financial well-being. Purpose: In this particular research work, impact of financial literacy on financial capability of urban working-women is analysed in selected districts of Rajasthan state of India. Procedure: In all 530 urban working women in state and private organization as well as self-employed and women entrepreneurs have shared their opinion regarding the level of finacial literacy from the perspective of Financial knowledge, financial behaviour and finacial attitude on financial capability during primary survey. Multi-stage sampling is used to conduct the survey. Factor analysis, correlation and regression analysis tools were used for data analysis. Findings: This was found that financial behaviour and financial attitude impact financial decision making the most in urban working women however impact of financial literacy upon financial decision-making by urban working women was found significant. Conclusion: The results indicated that There is substantial impact of the financial behaviour on financial capability. Financial knowledge, financial behaviour and financial attitude put 76.6% impact on financial decision making of urban working women with different demographic profiles which is highly significant

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