Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Impact of Marketization on Women Empowerment: A Proposed Conceptual Model

Author(s): Shilpa Gupta

In India, the contours of gender discrimination and empowerment are little recognized. Economic and social inequality leads to the powerlessness of particular gender. Gender empowerment is discussed in both a social and cultural setting in this paper. The four aspects are identified and quantified in this research study using qualitative data acquired from rural parts of Katra. The dimensions and variables have been measured, allowing for a more accurate reflection of gender empowerment. According to the findings of the study, rural women are entirely supportive of the development and growth of specific areas that have been adversely affected by marketization. The study also implies that similar data might be used to measure gender empowerment at the national level.
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