Author(s): Soumendu Biswas
This study investigates the linkage between employees’ perceptions of their organizational culture and their employer’s brand when mediated by their psychological contract and organizational identification as the first- and employee engagement as the second-order mediators, respectively. For this purpose, relevant theories were explored and the literature was reviewed to postulate the study hypotheses which were subsequently assimilated as a conceptual latent variable model. The study constructs were operationalized with standard measures and 603 usable data were collected from managerial employees in India. Thereafter, different statistical techniques including path and mediation analyses as per structural equation modeling procedures were applied. Based on these procedures, the measurement model, all the study hypotheses, and the proposed latent variable model were empirically confirmed. The study concludes by noting its theoretical and practical implications, its limitations, and future research scopes arising thereof.