Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Meta Analysis on Factors Influencing Mobile Payment Continuance Intention among Consumers

Author(s): Praful Vijay More, Ashu Sharma and Christine D'Lima

Despite its growth potential, there is a lack of consensus on factors influencing the continuance intention for using mobile payment systems. A detailed review of the existing literature showed majority of the studies using existing theoretical models of adoption or usage without offering any newer insights on factors influencing mobile payment continuance intention. This study aims to provide a comprehensive synthesis and analysis of the related literature using meta-analysis for building consensus upon which factors influence mobile payment continuance intention among consumers. Drawing from our meta-analysis, we identified and classified factors from 61 relevant papers, the results showed that there is a high degree of consensus on factors such as perceived usefulness, perceived ease of use, trust, social influence, and perceived risk influencing continuance intention for mobile payments. This is one of the scant reviews providing systematic methodology by structuring the existing knowledge with implications for future research and practice.

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