Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Microfinance A Way to Rural Development

Author(s): Priya Sharma

Development is the process of the overall growth of a region and is defined as a long-term process of structural societal transformation (Sage, 2007). It is majorly characterized as a long-term process that includes transformations in variegated fields which that in turn affect the structure of the society in some manner. Rural development is the advancement of rural areas through long-term processes. United Nations defined rural development as a process of bringing change among rural communities from the traditional way of living to a progressive way of living (Chauhan, 2014). This paper describes rural development, the essentials of rural development, and the role of microfinance in rural development. Secondary data has been used for the research.

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