Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Navigating the Digital Currency Ecosystem: A Bibliometric Analysis

Author(s): Srijan Anant*, Neha Sangwan, Sumit Kumar Singh, Jivesh Nandan, Shweta Vats

Digital currencies are the currencies which exist solely in electronic form and encompass a wide range of instruments such as CBDC, bit coins, crypto currencies, etc. Due to rapid rise in usage of digital currencies majority of countries are planning to issue digital fiat currencies regulated by central banks. The objective of this study is to comprehensively identify and analyze the digital currencies research, its discern trends, growth patterns and evolutionary shifts within the Scopus database through bibliometric analysis. We find motor, niche, basic and emerging themes through thematic map. The findings show that electronic money has been transformed into digital currencies over the years and revealed various future trends and topic by using techniques such as co-author, co-word, bibliographic coupling and citation analysis. Finally, the study identifies the future agenda which can serve as a valuable foundation for future investigation, catering the needs of both academicians and practitioners.

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