Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Role of socio-economic factors on womens decision to avail microfinance: A Study of Jammu Region

Author(s): Meenu Sharma, Meenakshi Gupta and Roop Lal Sharma

Women comprise roughly half of the total inhabitants in our country. So womenâÂÂÂÂÂÂÂ??ÂÂÂÂÂÂÂ??s better condition is essential for the growth and advancement of the country. This has led to boost the procedure of female empowerment. But it is impacted by several confounded issues including economical, social and financial existing in the society. Keeping these issues in sight, this study looks at the socio-economic factors impacting the decision of women to avail microfinance in Jammu Province of Jammu & Kashmir. A total of 1150 women beneficiaries of self help groups were sampled from the study area and multiple regression model was used to determine the socio-economic factors that affect womens decision to avail microfinance. The results of the study confirmed that age, education, family size, monthly income, monthly expenditure and monthly saving had a positive and significant relationship with womenâÂÂÂÂÂÂÂ??ÂÂÂÂÂÂÂ??s decision to avail micro finance and the one variable marital status did not have such relationship.

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