Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Technology Based Uop Green Bond Reshaping The Issuance

Author(s): Shaista Alvi

The Green Bonds acts as the prime financial instrument designed for the stakeholders to fund the environmental projects and globally uplift the ecological system. This paper invigorates the various stages involved in the traditional complex life cycle highlighting the challenges encountered in the Use of Proceed Green Bonds (UoP) process. The advent of Blockchain technology of distributive ledger technology is the fundamental pillar of Industrial 4.0. Blockchain technology has revolutionized information exchange, data archiving and provides numerous advantages including building credibility and transparency. The paper proposes for decision making a conceptual schema designed on Design Science Research Methodology (DSRM) by adopting Blockchain technology with the product Smart Contract Transaction, Tokenization, and Blockchain Distributive Ledger Technology (DLT) leading to standardized, digitalized, and automated data exchange process transforming the life cycle of UoP. Hence, to evaluate the proposed conceptual schema, the Framework for Evaluation in Design Science (FEDS) is adopted to seek the viability of the formulated artifact.

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