Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

The Effect Of Motivation On The Intention To Use Mobile Payments; The Role Of Intrinsic Motivation And Extrinsic Motivation

Author(s): Dinusha Weerasekera, Prabha Silva, Tharani Sooriyaarachchi

Background: Even though abundant scholars have undertaken theoretical and empirical studies to examine mobile payment intention, most of them have primarily focused on technology acceptance and rejection. Relatively fewer number of studies examined motivation of individuals in using mobile payments along with mobile payment trust as an antecedent. Hence, this study examined the motivation towards intention to use mobile payments. Methods: The study undertook a quantitative approach with a cross-sectional design. The questionnaire was developed using the previous studies and validated scales. 342 valid responses collected using purposive sampling were used in analysing data. Later, Structural Equations Modeling (SEM) was used in testing the established hypotheses. Results: The analysed data revealed that intrinsic motivation and extrinsic motivation have a significant positive impact on the intention to use mobile payments. Similarly, perceived risk disclosed a negative impact on the intention to use mobile payments. Further, partial mediation was reported from the mobile payment trust on the relationship between motivation (both intrinsic & extrinsic) and intention to use mobile payments. Further, perceived risk moderated the relationship between mobile payment trust and intention to use mobile payments. Conclusions: The study integrated the mobile payment trust through trust transfer theory to further explain the self-determination theory in understanding consumer intention to use mobile payments. In addition, the study incorporated perceived risk to bridge empirical gap. As implications of the study, it suggested the importance of encouraging trust-building programs to improve the mobile payment user’s inner motivation towards intention to use mobile payments. In conclusion, it is evident that enhancing intrinsic motivation could drive mobile payments users for a seamless usage of technology.

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