Author(s): Senda Baghdadi and Fatima Toukebri
Nowadays social networks play a crucial role in political communication. Whether it is contact networks (FB, Linkedin) or content networks (Instagram, you tube etc.), politicians are aware of the importance of these tools to communicate and interact with citizens. Then, first, the authors rely on theory to present the concept of citizens’online and offline political commitment. Second, they present the theoretical framework that identifies the importance of social mediause by politicians, particularly Facebook, on the outcome of presidential elections. Third, the authors explore the practices of using this media, and its effects on citizen commitment in order to draw out implications on an election campaign.