Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


The Impact of Ethiopian Culture, Oromia Subculture and Cross Culture Western/European on Consumer Behavior

Author(s): Duba Malicha Guyo and Mohammed Arshad

The aim of this review is to assess the Impact of culture Ethiopia, sub-culture Oromia and cross culture western/European on consumer behaviors. The analysis is conducted supported a scientific review makes an attempt to collect all available empirical inquiry and a meta-analysis is that the statistical method of analysis use. The main objectives of this article are to clarify the size of the impact on consumer behavior of Ethiopian cultures and Oromia subculture like language, food style, dressing vogue, marriage, religion and history within the method of Westernization, there's an interaction of cultures and there's a borrowing and transmission of cultures among societies. This is often in itself common. A common is that the domination of one culture over the opposite. This is often true of globalization that has generate a lot of argue with regards to the increase of a world culture. within the rise of a culture, Western norms are step by step being transport across the world as acceptable method of behavior and Ethiopia or Oromia is one in every of African countries affect during this regard. Those some valued endemic Ethiopian culture is total settle for culture absolutely. however, Oromo or Ethiopian endemic cultures are dilute and a few of them are totally off. Ethiopian is quick running the chance of cultural atrophy sequent of the present logic of Westernization. If pressing measures aren't taking, maybe indigenous Ethiopian cultures can shortly run into extinction within the future.

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