Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Digital Transactions in India− Unveiling the Growth Curve

Author(s): Mona Agarwal and Monika Khatri

Purpose – This study's goal is to examine the adoption trends for digital transactions, such as UPI, mobile wallets, net banking, and other cards, in India over the last five years. Both the numbers and the Rupee worth of digital transactions are analysed. Design/methodology/approach – The quantitative study is based on secondary information gathered from the various government websites. Using the SPSS 23.0 programme, the gathered data is transformed into a data matrix, and inferential analysis is carried out. Findings – In India, the quantity and value of digital transactions have dramatically increased, showing a growing adoption of and transition towards a digital economy. Research limitations/implications – The absence of data collected for periods longer than five years limits the ability to examine long-term trends. The necessity for ongoing monitoring to capture the changing nature of digital transactions is one of the implications. Originality/value – This report adds to the body of knowledge by offering current empirical data on India's tremendous growth and shifting use of digital transactions.

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