Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Women Professionals as Catalysts of Corporate Social Responsibility for Sustainable Real Estate Development in India

Author(s): Rashmeet Kaur Bhupinder Singh Saluja, Priyanka Srivastava

The Indian real estate is a prime engine of economic growth and urbanization, significantly shaping infrastructure development and the transformation of urban landscapes. Despite being a significant contributor to the GDP of the nation, the sector is known for exerting social and environmental impact. The sector can therefore adopt CSR as a strategic mechanism to balance economic growth with social equity and environmental protection. In this regard, women professionals are becoming more involved in the designing, planning, and execution of CSR projects, thereby influencing sustainable development. Drawing on the essence of stakeholder theory and triple bottom line theory, and adopting case study methodology, the study aims to evaluate women's role in integrating CSR initiatives with environmental and social dimensions, and creating long-term value creation in the Indian real estate sector. The findings demonstrate that women leaders often take a long-term, stakeholder-oriented strategy, coordinating CSR initiatives with sustainable development goals. The study identifies challenges such as a heavily male-dominated workforce, a huge difference in pay scales, and leadership roles. Practically for policymakers and developers, the study highlights that women professionals within CSR frameworks can significantly impact the sustainable performance of the Indian real estate sector, thereby attaining inclusive and sustained growth.

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