Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Yielding to Temptation Analyzing Billboard Advertisement and House Hold Consumers Perception in Pakistan

Author(s): Ahmed Muneeb Mehta

This study explores the impact of advertising trough billboards on house hold consumer decision making process. Previous studies conclude that advertising through billboards have positive impact on consumers to create awareness’ and positioning of product and service. Also, companies spend heavily on billboards to create awareness and do product positioning and service in terms of consumer’s perception. But in Pakistan, the research gaps extends to a considerable extent in this field. For data analysis, quantitative research method has been used. Advertising through billboards has favorable impact in terms of creating awareness and consumer perception positioning.