Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 3 | Volume: 30 | Month: June | Year: 2026

• Assessing Customer Satisfaction in Indian Railway Services
  

  Author(s): Simerjeet Singh Bawa,Vani Laturkar,Prashant Suresh Salve

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• Customer Experience Quality and Customer Loyalty in Emerging Market Retail Banking: An Integrated S-O-R and Relationship Marketing Architecture of Satisfaction and Trust
  

  Author(s): Atul Gupta, Akash Agarwal, Rajendra Kumar

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• Sustainability and Green Products: A Bibliometric Analysis
  

  Author(s): Kotigari Reddi Swaroop, Amritkant Mishra, Nithin K. N, Repalle Giddaiah

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• Metaverse Marketing Effectiveness: The Role of Involvement and Argument Quality
  

  Author(s): Girish Upadhyay

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• The Evolution, Impact Mechanisms, and Research Framework of Virtual Influencer Marketing: A Systematic Review of the Literature
  

  Author(s): ShiWen Hui, Ribka Alan, RohaizahtulAmni Binti Radzlan,Zulhamri Abdullah

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• EXPLORING THE FACTORS AFFECTING PERCEIVED SERVICE QUALITY IN HIGHER EDUCATION
  

  Author(s): Tarun Tiwari, Dr.Rajinder Kaur, Dr.Shashi Kapoor,

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• An Empirical Study on Strategic Decision Making: Impact of Taxation and Financial Advisory Leadership
  

  Author(s): Nayan Nandkishor Nirhali

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