Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)


Csr Funding for wellbeing Of Society As A Whole: During Covid-19 Pandemic

Author(s): Anupam Sharma

Cultural and religious speculations are very much supportive of the fact that Indian companies always come forward to help the penurious. World health organization (WHO) has declared Coronavirus (COVID-19) as a pandemic. Considering the present situation the Indian government declared the situation of the pandemic in the country. To support the current crisis ministry of corporate affairs declared that under schedule VII of Indian CSR policy funds spent by companies to support the government under the umbrella of corporate social responsibility (CSR). In this crisis, almost every company registered under the Company’s Act of India are coming forward voluntarily to support the nation by indulging in healthcare and sanitation, meeting the specific requirements of equipment and medicines. Corporate organizations like Power Finance Corporation has contributed rupees 200 Cr. to the PM Care Relief Fund and Tata has contributed rupees 500 Cr. for Covid-19 patients and many more. Normally it’s been perceived that the corporates indulge in social work for tax rebates only. But this research aims at bringing the positive side of big business units. Research evidence is very much convincing that corporates are the backbone of our nation and contributes to the growth of any developing or developed nation.

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