Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 5 | Volume: 30 | Month: September | Year: 2026

• Assessing the Efficiency of the Unified Payment Interface (UPI) and Its Impact on Customer Satisfaction in the Retail Sector
  

  Author(s): Raghavendra Babu, Dr. Mahesh. K

  Abstract Full-Text PDF

• The Role of MSMEs in Driving India's Growth towards a five Trillion Dollar Economy
  

  Author(s): Supriya G R,Dr. Roopadarshini S

  Abstract Full-Text PDF

• Impact of Workload on Employee Wellbeing and Job Satisfaction
  

  Author(s): Shruthi G, Dr. Prathap B N, Srinivas S, Dr. S Venkat Raghav,Dr. Srinivasa G, Manjunath Naik

  Abstract Full-Text PDF

• How Interpersonal Effectiveness Builds Effective Teams: The Serial Role of Group Dynamics and Interpersonal Trust in the Indian IT Industry
  

  Author(s): Mrs. Devaki S., Dr. Richa Das

  Abstract Full-Text PDF

• Ethical Digital Marketing and Child Protection: Developing a Responsible Communication Framework for POCSO Awareness
  

  Author(s): Deepshikha Bhide,Vikrant Sopan Yadav

  Abstract Full-Text PDF

• Behavioral Change through Social Marketing: Prevention of Offenses Against Children in the Digital Age
  

  Author(s): Ms.Deepshikha Bhide,Vikrant Sopan Yadav

  Abstract Full-Text PDF

• Beyond Purchase Intention: Understanding Organic Food Consumer Behaviour through an Extended Theory of Planned Behaviour
  

  Author(s): Harmandeep Kaur,Dr Raminder Pal Singh,Dr Kiranjeet Kaur

  Abstract Full-Text PDF

• Instagram Content Formats That Perform Effectively for Clean-Label Food Brands and Their Influence on Consumer Trust and Perception
  

  Author(s): Dr. Rashmi Gahlowt, Ms. Saadhya Gupta

  Abstract Full-Text PDF