Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 4 | Volume: 30 | Month: August | Year: 2026

Formal Education as a Catalyst for Sustainable Entrepreneurship Development: An Integrated Model of Educational Factors and Entrepreneurial Personality Traits

Author(s): Mutum Minarani Devi,Laishram Tarunbala Devi, Ayekpam Victoria Chanu, Chingakham Chitrapati Devi, Partakson Romun Chiru,

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A Systematic Literature Review on RecruitersÃÂ¢Ã¢ÂÂ¬Ã¢ÂÂ¢ Attitude in AI-Driven Recruitment Process using the PRISMA Framework in IT & ITES Sector

Author(s): Pavithra S, B Anupama

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AN EMPIRICAL STUDY ON PERCEPTION OF WOMEN EMPLOYEES TOWARDS FACTORS INFLUENCING WORK-LIFE BALANCE WITH REFERENCE TO IT COMPANIES AT BENGALURU CITY

Author(s): Rekha N Patil,Bhagyalaxmi Koti

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The Mediating Role of Local Presence in the Relationship Between the Marketing Mix and Customer Satisfaction in the Fast-Moving Consumer Goods Market

Author(s): Asiamah Yeboah

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VALIDATING A HIGHER-ORDER TALENT MANAGEMENT FRAMEWORK: EVIDENCE FROM THE DIAMOND INDUSTRY IN SURAT, INDIA

Author(s): Dr Marteen kumar Patel, Dr Gautam Dua*, Dr Varsha Gondaliya, Ms Sneha Nandwani Mr Ambuj Mishra

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A Human Resource Development Perspective on Contextual Performance Sensitivity in Hotels: A Multi-Group SEM Analysis

Author(s): Uddagiri Yojitha, P. Lakshmi Narayanamma

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Evolution of Research on Employee Well-Being, Retention, Productivity, and Job Satisfaction in Healthcare: A Comparative Bibliometric Study of 2006ÃÂ¢Ã¢ÂÂ¬Ã¢ÂÂ2016 and 2016ÃÂ¢Ã¢ÂÂ¬Ã¢ÂÂ2026

Author(s): Rupali Paikray, Namita Rath,Tanaya Kar, Vishal Sood

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An Explainable Machine Learning Framework for Predicting NIFTY 50 Stock Market Direction Using XGBoost and SHAP Analysis.

Author(s): Rajendra Prasada Sabat,Sudhanshu Sekhar Nanda,Biplab Kumar Biswal

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