Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 2 | Volume: 30 | Month: March | Year: 2026

• Branding Beyond the Surface: HOW Employer Image Drives Citizenship Behavior in Private Banks
  

  Author(s): Pallavi Pahuja*, Ruby Sharma, Aaruni Batta, Radhika Giri, Anu Jhamb

  Abstract PDF

• The Anatomy of Failed Shields: Key Factors in Bank Risk Breakdowns
  

  Author(s): Ruby Sharma, Pallavi Pahuja*, Aaruni Batta, Radhika Giri, Rajesh Jhamb

  Abstract PDF

• Digital Transformation And Supply Chain Sustainability In India: Examining The Role Of AI, CLOUD, AND IOT
  

  Author(s): Pritha Chaturvedi, Soumyajyoti Bhattacharjee

  Abstract Full-Text PDF

• The Anatomy of Data Network Effects: Identifying key enablers through Systematic Review and Delphi-AHP Prioritisation
  

  Author(s): Amit Sareen, Amit SS Jain,

  Abstract Full-Text PDF

• When Hedonism Overrides Sustainability: Luxury Consumption In India
  

  Author(s): Shruti Gill, Gurpreet Singh Bhatia,

  Abstract Full-Text PDF

• The Moderating Influence of Customer Orientation (CO) on correlation Between Entrepreneurial Orientation (EO) and Small Firm Growth
  

  Author(s): Rakesh Gupta

  Abstract Full-Text PDF

• Empowering Your Team, Delighting Your Customers: A Pathway to Success
  

  Author(s): Saket Jeswani, Padmavathy Durgesh Satpathy,

  Abstract Full-Text PDF

• Attentional and Emotional Drivers Of Purchase Intention: Evidence From A Perceived Valueâ??Based Predictive PLS-SEM Mediation Model
  

  Author(s): Pialy Saha Mondal, Avradeep Ganguly, Diptayan Bhattacheryya, Gouranga Patra,

  Abstract Full-Text PDF

• Influence of Social Media Marketing On Online Purchase Intentions Regarding Wearable Products: Do Demographics Matter?
  

  Author(s): N Meena Rani, Ganaraj Khandige, Raghib Anwer, Harshwardhan, Naveen Kumar S,

  Abstract Full-Text PDF

• The Role of Generative AI in Customer Feedback Systems
  

  Author(s): Bikramjit Pal

  Abstract Full-Text PDF

• Bridging The Gap: Intergenerational Attitude of Social Network Advertisement
  

  Author(s): Arunkumar A, R Sugirtha, S Santhana Jeyalakshmi, U Vijayashankar,

  Abstract Full-Text PDF

• Household Digital Consumerism in India: The Frequency, Duration and Methods of Family Engagement with Online Shopping Platforms
  

  Author(s): Anand Prasad Chattopadhyay, Abhijit Pandit,

  Abstract Full-Text PDF

• Celebrity endorsement, Celebrityâ??brand congruence; Familiarity; Brand credibility; Willingness to pay premium; Consumer skepticism, Structural equation modeling (SEM)
  

  Author(s): Jagadish Tulimelli, Sarita Satpathy, Ashok Kumar Samminga

  Abstract PDF