Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 2 | Volume: 30 | Month: March | Year: 2026

• Service Deficiency in Real Estate: Legal Framework and Judicial Trends
  

  Author(s): Shivaji Sitaram Bibe, Abhijeet Dhere

  Abstract Full-Text PDF

• Bibliometric Analysis of Sustainable Supply Chain Performance
  

  Author(s): Ritu Chakraborty, Ashu Sharma, Rose Antony, Sheila Roy

  Abstract Full-Text PDF

• Bibliometric Analysis and Review of Neuroscience of Financial Decision-Making: A Neurofinance Perspective
  

  Author(s): Anubhav Srivastava, Shailendra Kumar, Utkarsh Goel, Chandra Kant Upadhyay

  Abstract Full-Text PDF

• Between Bazaar and App: Performative Marketing by Indian Vegetable Vendors vs. Digital Quick Commerce
  

  Author(s): Sagar Gajre, Ganapati B. Sinnoor, Nataraj B. Patted

  Abstract Full-Text PDF

• The Effect Of Motivation On The Intention To Use Mobile Payments; The Role Of Intrinsic Motivation And Extrinsic Motivation
  

  Author(s): Dinusha Weerasekera, Prabha Silva, Tharani Sooriyaarachchi

  Abstract Full-Text PDF

• Branding Beyond the Surface: HOW Employer Image Drives Citizenship Behavior in Private Banks
  

  Author(s): Pallavi Pahuja*, Ruby Sharma, Aaruni Batta, Radhika Giri, Anu Jhamb

  Abstract PDF

• The Anatomy of Failed Shields: Key Factors in Bank Risk Breakdowns
  

  Author(s): Ruby Sharma, Pallavi Pahuja*, Aaruni Batta, Radhika Giri, Rajesh Jhamb

  Abstract PDF

• Digital Transformation And Supply Chain Sustainability In India: Examining The Role Of AI, CLOUD, AND IOT
  

  Author(s): Pritha Chaturvedi, Soumyajyoti Bhattacharjee

  Abstract PDF

• The Anatomy of Data Network Effects: Identifying key enablers through Systematic Review and Delphiâ??AHP Prioritisation
  

  Author(s): Amit Sareen, Amit SS Jain,

  Abstract PDF

• A Study On The Effect Of Augmented Reality On Consumer Purchase Intention In Furniture Industry
  

  Author(s): Kavitha R Gowda, Aastha Verma, Shazia Kausar, Joefrelin C. Ines, Khadija Ahmed AlIsaei, Fatma Malallah AL-Ajmi

  Abstract Full-Text PDF

• Psychological Profiling of Cyber-criminals: Understanding the Mind Behind the Keyboard
  

  Author(s): Bikramjit Pal

  Abstract Full-Text PDF

• From Scroll to Suitcase: How YouTube Shorts and Instagram Reels Shape Interest in Mystery Tourism across India
  

  Author(s): Vivek Sharma, Ayushi Gupta, Ashwini Sharma

  Abstract Full-Text PDF

• The Impact Of Regional Accents On Perceived Managerial Competence And Career Growth In Indian Organizations
  

  Author(s): Archana Jog

  Abstract Full-Text PDF