Articles in issue: 4 | Volume: 24 | Month: November | Year: 2020

• Retail Brand Management: A Literature Review
  

  Author(s): Valentín Gallart-Camahort, Luis Callarisa Fiol and Javier Sánchez García

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• Management Practices for Acquisition and Retention in Service Enterprises: An Empirical Investigation of Hospitals
  

  Author(s): Steve Katanga, Dr. Daleep Parimoo and Dr. Sweta Dixit

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• Consumers Insights to Purchase G-Shock Wristwatch
  

  Author(s): Gunjan Malhotra

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• Exploring Entrepreneurial Characteristics and Motivational Factors Among University Students
  

  Author(s): Parveen kumari and Satinder kumar

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• Evaluating the Impact of Construction Risk Factors on Project Performance in India: Structural Equation Modeling
  

  Author(s): Manpreet Kaur and Rajwinder Singh

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• Webaccesspro: An Artificial Intelligence Start up in Crowded Market
  

  Author(s): Dr. Prem Prakash Dewani and Karnika Bains

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• Factors Influencing Women's Perception of Website Attributes and Purchase Intentions
  

  Author(s): Vaishali Hemant Pardeshi and Vandana Khanna

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• E-Tourism: How Customers Intention to use be Affected?
  

  Author(s): Anthony Tik-Tsuen WONG

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• Does Consumer Demographics Effects Store Loyalty in Departmental Stores?
  

  Author(s): Mujibur Rahman, Md. Chand Rashid, Jitender Kumar and Ashish Gupta

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• Green Morning (A): Tree Transplantation, Exploring Growth Strategies in Emerging Economies
  

  Author(s): Dr. Prem Prakash Dewani and Ayushi Gangwar

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• Attribution Modelling in Marketing: Literature Review and Research Agenda
  

  Author(s): Jitendra Gaur and Dr. Kumkum Bharti

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• Retail Service Quality and Customer Commitment: The Role of Affective and Continuance Commitment on Word of Mouth Communication
  

  Author(s): Dr. Priti Bakhshi and Dr. Charu Dubey

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• Propaganda as Communication Strategy: Historic and Contemporary Perspective
  

  Author(s): Mohit Malhan and Dr. Prem Prakash Dewani

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• Cento-Tel Data Products for the us Market: Pricing Strategy and Demand Forecasting for New Products
  

  Author(s): Vikas Gupta and Dr. Prem Prakash Dewani

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• Barriers Towards the Adoption of Digital Learning Platforms
  

  Author(s): Sayantan Khanra, Manikanta Budankayala and Surya Tej Doddi

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• Do Impulsive Buying Influence Compulsive Buying?
  

  Author(s): Bidyut Jyoti Gogoi

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• Survivability and Resilience of Supply Chain System Post-Pandemic in India
  

  Author(s): Ramanjaneyulu Mogili, Kashmira Ganji and G.V.R.K Acharyulu

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• Revealed Comparative Advantage Index: An Analysis of Regional Comprehensive Economic Partnership from Indian Perspective
  

  Author(s): Dr. Monika Jain

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• A Critical Study on Indian Premier League (IPL) and Its Marketing Implication to Overcome the Challenges of Controversy, Clutter and Significance Beyond Cricket
  

  Author(s): Rajesh. J, Ramanjaneyulu Mogili and Sivakumar. V. J

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• Understanding the Determinants of Young Indians Shopping Intention During Covid-19
  

  Author(s): Rabindra Kumar Jena

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• Impact of type Fonts on Branded Product Purchase in Sustainable Emerging Economies of African Region Evidence from Mauritius on a Gendered Based Study
  

  Author(s): Thanika Devi Juwaheer, Sharmila Pudaruth, Rajesh Sannegadu and Kooldeep Sahye

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• Influence of Television Travel Shows on Viewers Purchase Behavior
  

  Author(s): Rakhi Raturi

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• Role of Cultural Values Among Youth on Segmenting the Advertising Across India
  

  Author(s): Dr. Gurcharan Singh and Kanwarvir Singh Khaira

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• Gb Multiplex: Demand Forecasting Pricing for A Movie Ticket & Strategy for Revenues Maximization Using Market Research
  

  Author(s): Dr. Prem Prakash Dewani

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• An Analysis on the Effect of Da as a Mediator Between Trait-Based EI And Individual Work Performance Among Bank Tellers
  

  Author(s): Dr. S.N. Raghavendra and Dr. B. Arul Senthil

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