Articles in issue: 4 | Volume: 27 | Month: August | Year: 2023

• A Study on the Overall Perception of Contact Tracing App for Covid 19− The Case of Aarogya Setu App
  

  Author(s): Elizabeth Devasia and Paarijat Joshi

  Abstract PDF

• A Study on Factors Propelling the Adoption of Mobile Learning among Students and Instructors of Public and Private Universities in Pakistan
  

  Author(s): Mehak Rehman

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• Influence of Capital Structure on Profitability: A Differential Analysis between Conventional Banks and Islamic Banks of Pakistan
  

  Author(s): Mehak Rehman

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• What goes Well with our Product? Operationalizing Constructs in Anthropomorphism in Simple and Complex Products
  

  Author(s): Gaurav Srivastava and Surjit Kumar Kar

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• Does Maslowâ??s Hierarchical Theory Hold Good in the Marketing Domain? Research and Review on Indian Context of the Theory
  

  Author(s): Y Lakshman Kumar and Chitranka K

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• Key Factors to Analyze the Customer Adoption of Electric Two-Wheelers in India
  

  Author(s): Srinivas Inumarthi and Ram Kishen Y

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• Digitalization Effect of Financial Inclusion in Banking
  

  Author(s): Animesh Shekhar, Birajit Mohanty and Sankersan Sarkar

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• Competency Assessment: Methods Used In Private Sector Companies
  

  Author(s): Anitha Acharya

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• Labour Security and Urban Informal Women Workers: An Investigation of Selected Urban Areas of West Bengal, India
  

  Author(s): Ashish Kumar Biswas and Chandrima Chatterjee

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• The Role of Sensory Brand Experience on Customer Brand Engagement: Testing the Moderating Effect of Brand Love: A Case of Fast Food Retail Outlets SriLanka
  

  Author(s): Udayangani Rathnayaka

  Abstract Full-Text PDF