Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 1 | Volume: 30 | Month: February | Year: 2026

• Investigating Sustainability Practices of Star-Rated Hotels and Customer Citizenship Behavior: Empirical Insights from Sub-Saharan Africa
  

  Author(s): Michael Boadi Nyamekye, Juliana Aku Shika Andoh, Andrews Ayiku, Joel Okoe Quarcoe and Akwasi Safo Kantanka

  Abstract PDF

• Influence of Sustainability Advertising on Consumer Responses: A Systematic Literature Review
  

  Author(s): Servjaeta Verma and Aditya Shankar Mishra

  Abstract Full-Text PDF

• A Qualitative Comparative Analysis of Paid, Owned, and Earned Media: Key Attributes Shaping Consumer Brand Attitude on Social Media
  

  Author(s): Priyanka Sharma, Amit Kumar, Shailesh Singh Thakur and Parul Sharda

  Abstract PDF

• Leadership with a Focus on People in the Modern Digital Workplace: How to Motivate Employees and Maximize their Potential
  

  Author(s): Vidhu Gaur and Sura Sudarshan Sagar

  Abstract Full-Text PDF

• Marketing Analytics and Decision-Making: A Review of Data-Driven Approaches in Management Practices
  

  Author(s): Balram Rao, Jayati Chhangani, Pragnesh Navlakha, Chacko Jose P, Nikita Maheshwari, Amitabh Avinash, Roshni Paliwal, Mohammed Zeeshan Khan and Mohammed Usman

  Abstract PDF

• The Interactive Influence of Organizational Culture and Support on Employee Attitudes through their Normative Organizational Commitment: A Field Investigation in India
  

  Author(s): Soumendu Biswas

  Abstract PDF