Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 1 | Volume: 30 | Month: February | Year: 2026

• Investigating Sustainability Practices of Star-Rated Hotels and Customer Citizenship Behavior: Empirical Insights from Sub-Saharan Africa
  

  Author(s): Michael Boadi Nyamekye, Juliana Aku Shika Andoh, Andrews Ayiku, Joel Okoe Quarcoe and Akwasi Safo Kantanka

  Abstract PDF

• Influence of Sustainability Advertising on Consumer Responses: A Systematic Literature Review
  

  Author(s): Servjaeta Verma and Aditya Shankar Mishra

  Abstract Full-Text PDF

• A Qualitative Comparative Analysis of Paid, Owned, and Earned Media: Key Attributes Shaping Consumer Brand Attitude on Social Media
  

  Author(s): Priyanka Sharma, Amit Kumar, Shailesh Singh Thakur and Parul Sharda

  Abstract PDF

• Leadership with a Focus on People in the Modern Digital Workplace: How to Motivate Employees and Maximize their Potential
  

  Author(s): Vidhu Gaur and Sura Sudarshan Sagar

  Abstract Full-Text PDF

• Marketing Analytics and Decision-Making: A Review of Data-Driven Approaches in Management Practices
  

  Author(s): Balram Rao, Jayati Chhangani, Pragnesh Navlakha, Chacko Jose P, Nikita Maheshwari, Amitabh Avinash, Roshni Paliwal, Mohammed Zeeshan Khan and Mohammed Usman

  Abstract PDF

• The Interactive Influence of Organizational Culture and Support on Employee Attitudes through their Normative Organizational Commitment: A Field Investigation in India
  

  Author(s): Soumendu Biswas

  Abstract PDF

• Constitutional Framework Protecting Socio-Economic Rights Of Migrants In India: A Comparative Analysis
  

  Author(s): Mihir Umesh Inamdar, Abhijeet Ramkrishna Dhere

  Abstract PDF

• A Study on Occupational Stress among Frontline Bank Workers During Digital Transformation in Telangana
  

  Author(s): Madhavi AVR, Bandaru Srinivasa Rao

  Abstract PDF

• Building Pharma Brands with the 7ps, Including The Green P: A 7ps 3d Conceptual Model of Legitimacy, Equity, and Market Impact
  

  Author(s): Thamburaj Anthuvan, Kajal Maheshwari, B. Naresh

  Abstract PDF

• Determinants of Open Innovation Adoption in India's Manufacturing Sector: An Empirical Analysis
  

  Author(s): Puneet Gupta, Vinita Choudhary

  Abstract PDF

• Talent Acquisition: A Challenges & Innovative Practices on Productivity & Employee Performance in IT Sector
  

  Author(s): Laxmidhar Biswal, Megha Upadhyay, Suman Kalyan Chaudhury, Vinod Malap, Jasmine Bhuyan, Apoorva Behera

  Abstract PDF

• AI Adoption in HRM, Organizational Learning Capability, Technological Trust, and Organizational Effectiveness
  

  Author(s): Rahul Kumar Choudhary, Abhijeet Singh, Monika Singh

  Abstract PDF

• Emotional Intelligence, Self-Efficacy and Work-Life Balance as Predictors of Faculty Life Satisfaction in Indian Higher Education: A Discriminant Analysis
  

  Author(s): Leena, Raminder Pal Singh, Kiranjeet Kaur

  Abstract PDF

• AI and the Future of Work: Navigating Job Displacement, New Job Roles, and Skill Transformation
  

  Author(s): Renushree H K

  Abstract PDF