Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 2 | Volume: 30 | Month: April | Year: 2026

• Literature Review of Stakeholder Theory and it's Implications on Laxmi Vilas Bank and Family Owned Businesses in India
  

  Author(s): Vamsi Krishna Gunturu*

  Abstract Full-Text PDF

• Factors Affecting Millennials' Consumer Behavioral Intention to Adopt Chatbots: An Empirical Validation
  

  Author(s): Sameh Tebourbi, Romdhane Khemakhem

  Abstract Full-Text PDF

• 4QS-Driven Metrics for Educational Excellence: A Lean and Machine Learning Approach to Academic Quality and Student Experience Assessment
  

  Author(s): Sunny Nanade, Koteswara Rao Anne, Debasis Dash, Aftab Haider Rizvi

  Abstract Full-Text PDF

• Beyond The Sacred Sites: What Influences Spiritual Tourism
  

  Author(s): Neera Jain

  Abstract Full-Text PDF

• Gaming Has Edge Over Streaming- Investigating Immersion Quotient Across Popular Channels of Media Entertainment
  

  Author(s): Utkarsh Dwivedi, Utkarsh Dwivedi, Madhvendra Misra,

  Abstract Full-Text PDF

• Investigation of antecedents to behavioural intention of gold loan customers in India
  

  Author(s): Bhavna Kaura Ohri, Monika Hanspal

  Abstract Full-Text PDF

• From Sustainability Initiatives to Loyalty: How Psychological Well being mediates work place practices and effective commitment
  

  Author(s): Mansi Arora Madan,Tanshi Ghai, Mansi Bisht

  Abstract Full-Text PDF

• AI-Driven Financial Management: A New Era in Economic Efficiency and Risk Control
  

  Author(s): Mandeep Kour, Viswanath Bandi, Chacko Jose P, Dewey W. Rinnie Mahajan

  Abstract Full-Text PDF

• Plagiarism, Sharing Knowledge, and the True Purpose of Research: A Comprehensive Exploration
  

  Author(s): B. Haribalakrishnan, N.M. Gnanaprakash, M.J. Vishnu Prasad

  Abstract Full-Text PDF

• Strategic Drivers of School Branding: Developing a Model Based on School Leadersâ?? Insights
  

  Author(s): Anurag Singh Chauhan

  Abstract Full-Text PDF

• Women Professionals as Catalysts of Corporate Social Responsibility for Sustainable Real Estate Development in India
  

  Author(s): Rashmeet Kaur Bhupinder Singh Saluja, Priyanka Srivastava

  Abstract Full-Text PDF

• Contours Of Supplier Happiness: A Study From The Perspective Of UAE-Based Suppliers
  

  Author(s): Santanu Roy, Kunal K. Ganguly

  Abstract Full-Text PDF

• An overview of Ill effects of Street Food: The Hidden Costs of Convenience
  

  Author(s): Amrita Sengupta, Abhijit Pandit, Jogen Sharma

  Abstract Full-Text PDF